The new Mazda lineup is the result of 50 years of design exploration and study of the art of motion. A focus on sporty design and athletic handling began to play an even bigger role in building Mazda
vehicles. Kicking of that era in new design was the 2002 MAZDA6, which won 30 awards for its striking figure, followed by the RX-8 and the MAZDA2. Furthering the design evolution was the “NAGARE” theme, which translates to “motion inspired by nature,” found on the MAZDA5.The new “KODO” design language––reflected in the 2014 MAZDA6, MAZDA3, CX-5 and CX-9––won the Gene Ritvo Award for Design and Elegance from the New England Motor Press Association. “In our work to further evolve the expression of motion, Mazda Design has focused on the strength, beauty and tension found in the instantaneous movement seen in animals. This motion is so full of vitality that it stirs the emotions of those who see it. We have named it 'KODO - Soul of Motion', and our aim is to express movement with forceful vitality and speed as the design theme for Mazda's upcoming models," said Ikuo Maeda, head of the Mazda Design Division.
Maeda continued, “Mazda's four design studios located in Japan (Hiroshima and Yokohama), Europe (Frankfurt, Germany), and North America (Irvine, California) are currently combining to take up the challenge to achieve a breakthrough in the expression of motion in car design, and incorporate this expression into our future products."
Mazda has developed a reputation for designing and building vehicles that provide thrilling performance, excellent fuel efficiency and cutting edge technology in a visually stunning package. Stop by today to see and drive the new Mazda models for yourself.
This article is presented by Antelope Valley Ford Lincoln Mazda in Lancaster, California.
